AI prompts for real estate agents

A free, copy-paste library of AI prompts for the writing that eats your day: listing copy, buyer and vendor updates, follow-ups, review requests, prospecting and admin.

Every prompt below uses [placeholders] — replace them with real details before you run it. The golden rule: only feed the AI verified facts. If you don't have a confirmed price, floor size, or council approval, don't let the AI invent one. Underquoting and puffery are your licence on the line, not the model's.

1. Listing copy

Great listing copy is honest, specific, and easy to skim. These prompts turn your bullet-point facts into polished descriptions — without inventing features or inflating the property.

Write a real estate listing description for [address / suburb].
Property type: [house/apartment/townhouse], [X] bed, [X] bath, [X] car.
Key verified features: [list only confirmed features — land size,
orientation, renovations, schools, transport].
Target buyer: [first-home buyer / downsizer / investor / family].
Tone: warm, professional, factual. 150–200 words.
Rules: use ONLY the features I listed. Do not invent square metres, distances,
prices, or approvals. Do not use "must sell", "priced to sell", or any claim
I have not given you. End with one clear call to action to inspect.

Give me 5 listing headline options (max 8 words each) and 5 one-line hooks
for [address / suburb], a [X]-bed [property type].
Standout verified features: [2–3 real features].
Keep every option honest and specific. No hype words, no fabricated claims.

Here is my current listing copy: [paste copy].
Rewrite it to appeal to [investor / young family / downsizer],
keeping every fact identical. Do not add features, change numbers, or
introduce claims not in the original. Same length.

Write 3 short social captions for [Instagram/Facebook] announcing
[new listing / open home this Saturday] at [suburb].
Property: [X] bed [type], standout feature [real feature].
Open home time: [day, time]. Include a light call to action and
3–5 relevant hashtags. Friendly, not salesy. Only facts I gave you.

2. Buyer communication

Buyers expect fast, personal replies. These prompts keep enquiries warm without you retyping the same message twenty times.

Write a friendly, brief reply to a buyer who enquired about [address].
Their question: [paste enquiry].
Confirm it's available, invite them to the next inspection on [day, time],
and ask 2 quick qualifying questions (timeframe, whether they've spoken to a
broker). Keep it under 90 words. Warm and helpful, not pushy.

Draft a short follow-up message to [buyer name] who inspected
[address] today. Thank them, ask for their honest thoughts, and offer
to answer questions or arrange a second look. Keep it personal and low-pressure,
under 80 words.

Write a quick message to [buyer name], who is looking for a
[X]-bed in [suburb/area] around [their stated budget].
A new listing at [address] matches because [reason(s)].
Invite them to inspect. 3–4 sentences, no hype, only real details.

Explain, in simple friendly language, how making an offer on [address]
works for a first-home buyer in [state/region]: the steps from offer to
acceptance, what's negotiable, and what happens next. Neutral and educational.
Add a line telling them to confirm legal/financial details with their solicitor
and broker. Do not give legal or financial advice as fact.

3. Vendor communication

Vendors judge you on how well you keep them informed. These prompts make weekly updates and hard conversations easier to write.

Write a weekly campaign update email to [vendor name] for
[address]. This week's real activity:
- Portal views: [number]
- Enquiries: [number]
- Inspection groups: [number]
- Feedback themes: [e.g. loved the light, hesitant on price]
Next steps: [open homes, price discussion, etc.].
Honest and reassuring. Use only the numbers I gave you. ~150 words.

Help me write a considerate message to [vendor name] about adjusting
the price guide on [address]. The market feedback so far: [summarise
real buyer feedback and comparable results]. Be honest and evidence-based,
not alarmist. Frame it as protecting their outcome. Suggest a time to talk.
Do not invent comparable sales — use only the ones I provide.

I'm pitching to list [address], a [property type] owned by
[vendor name]. Their main concern is [time on market / price /
choosing an agent]. Give me 6 clear talking points that address that concern,
plus 3 smart questions to ask them. Base it only on the facts I've given —
flag anywhere I should bring real data (comparables, days on market).

Write a warm end-of-campaign summary to [vendor name] for
[address]. Outcome: [sold at $X / passed in / under offer].
Recap the campaign honestly and thank them. If sold, mention next steps to
settlement. If not sold, reassure and propose a next move. Only real details.

4. Follow-ups & reviews

The money is in the follow-up. These prompts help you stay in touch and turn happy clients into public reviews.

Write a short, warm message asking [client name] for a Google review
after we [sold their home / helped them buy] at [address/suburb].
Make it easy and genuine, remind them it helps other locals, and say I'll send
the direct link. Do not offer any incentive or reward for the review.
Under 70 words.

Write a professional public reply to this review: [paste review].
If positive, thank them warmly and specifically. If negative, stay calm and
respectful, acknowledge their experience, and offer to talk offline. Never argue
or disclose private details. 2–3 sentences.

Write a light check-in message to [name], who was looking to
[buy/sell] in [area] about [timeframe ago] and went quiet.
Reference [what they were after], share one genuinely useful update
[e.g. a new listing or market note I provide], and gently ask if their
plans have changed. No pressure, no hype. Under 80 words.

Write a friendly one-year-anniversary message to [client name], who
bought [address/suburb] with me last year. Congratulate them, keep it
personal and warm, and softly mention I'm always happy to help friends or family
who are buying or selling. No sales pitch. Under 70 words.

5. Prospecting & admin

The behind-the-scenes work — appraisals, farming, and the endless admin — is where AI saves the most time.

Write a follow-up to [name], who requested a property appraisal for
[address]. Confirm I can help, propose two times to visit
([option A] / [option B]), and briefly say what I'll bring
(recent local comparables and a clear price range). Friendly and professional,
under 90 words.

Write a short "just [listed/sold] in your street" note for residents near
[street/suburb]. Mention I [listed/sold] [a home like theirs /
address if public] and offer a free, no-obligation appraisal if they're curious
about their own value. Warm and local, not spammy. Under 90 words.
Only reference the sale if it is public information.

Summarise this email thread into the key points, decisions, and outstanding
actions with who owns each: [paste thread].
Keep it factual. Flag anything unclear rather than guessing.

Write a short monthly market-update email for my database in [suburb/area].
Use only these real figures I'm giving you: [median / clearance rate /
days on market / your own observations]. Explain what they mean for buyers and
sellers in plain language. Do not invent any statistics — if a number is missing,
leave it out. End with an invitation to get in touch. ~200 words.

Turn my rough notes into a clean, prioritised action list with owners and any
dates mentioned: [paste notes].
Group by property or client. Don't add tasks I didn't mention.